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Jeff Soto was one of the 10 global artists asked by Oreo to creatively illustrate their new campaign called “Play With Oreo”. According to Rae Ann Fera, Jeff Soto says he was asked to interpret three words integral to the Oreo experience: dunk, roll, and twist (other artists were given other words, such as dream and wonder). Jeff states that "As a skateboarder, roll was the idea that really resonated with me and I came up with some fun and colorful ideas. I wanted to create a fun world filled with Oreos, rainbows, and my characters rolling around on skateboards and skates. The main character is made up of clouds, bubbles, and crystals that look delicious and edible—the whole painting is like a moving playground." You can check out the new campaign everywhere around the streets of New York, Los Angeles, and Indianapolis throughout March! For more details about this Collaboration, click HERE.
